Looking for web design Bradford? We have an answer for you and also some details on the web design industry trends for 2019 and beyond.
Custom cursors have evolved since the famous old trail effects and are used as a novelty, often blending effects to modify the color and opacity of the cursor according to the elements they are overlapping. These “reactive cursors” change shape, size, opacity, color or animation in response to other elements or the actions of the user. The Organic motion is another common characteristic seen in the comeback of the cursor.
We’ve all heard the rule that serifs are for print and sans serifs are for screen. But what are design trends for if not to give convention a little shaking up? While sans, with its clean readability, is still the go-to for longer bouts of website copy, more and more brands are turning towards bold serifs in other aspects of their designs such as headers and callouts. There’s a good reason for this: serifs were designed to be decorative, making them perfect for emphasis. And even though serifs are often associated with the past, they have lots of character and are more adaptable than you might think. Take for example the rounded serifs that play into Mailchimp’s cheerful branding. Or the wedge serifs and bold strokes that create a modern look for Medium.
Gradients are the multipurpose color trend that work on pretty much any type of design. And that’s evident by how many projects are using them. Gradients can add a fun burst of color to almost any design pattern, but are most commonly being featured in projects that might be a little “art poor.” Gradient backgrounds can be a fun way to break out text elements or highlight specific content, such as Train Body Brain (above top); for text elements such as Orion; or create an interesting background for a product placement, such as Mel. The biggest shift in using gradients as a color trend in 2019, is that gradients are a featured technique paired with primarily bright color choices, whereas in 2018 gradients were more of a photo overlay tool. Now, this popular technique has room to stand on its own.
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